Mr.Thanks
Hello everyone! Today, we’re going to talk about how the European Union’s stricter e-commerce regulations are affecting the apparel industry. Recently, the EU has been tightening customs controls on products from online retailers like Shein and Temu to combat the influx of low-cost, and often unsafe, products from China. 
This move could reduce the competitiveness of Chinese e-commerce platforms in the European market, potentially benefiting European brands and retailers that have struggled to compete on price. So, what does this mean for Japanese apparel brands? Could this be an opportunity? Let’s dive into the background of these EU regulations, their impact, and the strategies Japanese brands should consider.