Mr.Thanks
Mr.Thanks
Hello, everyone. Today, we’ll be discussing the topic of “Future Strategies in the Suit Market,” focusing on pricing strategies and the shifts in consumer behavior.

In recent years, the average unit price of suits has been rising. The main factors behind this are higher raw material costs, the impact of the weaker yen, and increased production costs. However, at the same time, the overall suit market is shrinking, prompting companies to devise strategies to survive in this competitive landscape.

A critical keyword here is “polarization.” The market is dividing into two segments: high-priced suits featuring premium quality and custom tailoring, and low-priced suits emphasizing functionality, such as stretch fabrics and machine washability. This trend is also evident across the broader apparel industry.

In this lesson, we will delve into why the suit market is becoming polarized and how the apparel industry can apply these insights.


By planning developer

大手アパレルメーカーで30年間勤務し、国内では営業・商品企画・事業企画・他社とのコラボレーションを推進する部門、そして約14年間で海外にて2カ国の法人社長を経験。その後、経営コンサルティング会社に転職し、アパレル以外のビジネスの知見を深め、現在は、コンサルティング会社を起業し、本業に加えファッション系の専門学校で教示している。アパレル業界を目指す全ての方々に実践的なノウハウを伝授したいと思っています。