Mr.Thanks
Mr.Thanks
Hello everyone! Today, we’re going to talk about how the European Union’s stricter e-commerce regulations are affecting the apparel industry. Recently, the EU has been tightening customs controls on products from online retailers like Shein and Temu to combat the influx of low-cost, and often unsafe, products from China. 

This move could reduce the competitiveness of Chinese e-commerce platforms in the European market, potentially benefiting European brands and retailers that have struggled to compete on price. So, what does this mean for Japanese apparel brands? Could this be an opportunity? Let’s dive into the background of these EU regulations, their impact, and the strategies Japanese brands should consider.


By 新家章秀

国内外のファッション業界で30年にわたり実績を積んできた、アドバイザー兼講師です。商品企画から販売戦略、ブランド構築まで、現場で培った実践的なノウハウを活かし、中小規模ブランドの売上向上や経営課題の解決をサポートしています。クライアントの成果が、私の最大のモチベーションです。ブランド成長や事業改善にお悩みの方は、ぜひお気軽にご相談ください。